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D e s i g n P h i l o s o p h y
Communication is the ultimate goal. A design is functional when the elements are arranged effectively to express the most appropriate message.
All businesses have messages they want to communicate. Our job is to figure out the best way to do that - by understanding each individual business and their audience, and then determining the most appropriate message.
In this world of high technology and computers, our creative process has been strengthened by the growing choices of imagery and mediums to communicate these messages. The concept of design can not be limited to the two dimensional printed page. The most effective message may be multi-media in nature.
Meeting with new clients and discussing the different approaches we might take, develops a wonderful energy and rapport - one idea builds on another. Determining the most appropriate message for our clients can only come from this important collaboration.
C o m p a n y H i s t o r y
Mason Design was founded by Brenda Mason Van Voorhies. Brenda has been in the design field since 1985. After receiving a BFA from Art Center College of Design in Pasadena, California, she moved to the East Coast to further her career.
Brenda worked for design firms in New York City and Stamford, Connecticut, then in 1990 started Mason Design.
C o m p a n y A w a r d s
Brenda Mason Van Voorhies of Mason Design has won many awards for design from prestigious organizations, some of which are listed below:
Her design accomplishments have been featured in Art Direction, Communication Arts, Graphic Design:USA, and Print Design Annuals. Brenda has served as a member of AIGA, American Institute of Graphic Arts and WICI, Women in Communications.
C o m p a n y S e r v i c e s a n d F a c i l i t i e s
Mason design is equipped with the state-of-the-art computer facilities which we utilize for design, typesetting, full color comprehensive layouts, mechanicals (when applicable) and pre-press production.
We can accept PC disks with copy for implementation into individual design layouts. Mason Design also offers scanning and retouching capabilities.
Input Meeting
In this session, we will determine the scope and objectives of your communication needs. We will discuss theme and concept direction, any special requirements, preliminary schedule and budget.
Sketch Presentation
We will submit design concepts, based on your approved theme or direction, in a rough layout form known as thumbnail sketches. This presentation will include black and white sketches which consist of a photographic and typographic style to convey theme and design consistency.
Design Presentation
One approved design format from preliminary layouts will be refined and presented in full color on flat boards. These will consist of all the vital components for your project. Included in this presentation will be paper dummies of proposed stock and a complete pagination. After approval of full color design, a black and white working book format will be produced for approval of photo and copy positioning. We will also submit a preliminary schedule and budget. At this point, we will make our recommendations for printer and photographer, if required.
Art Direction and Management
We will coordinate the scheduling of the photography, if required. Our photo art direction includes the time incurred when scouting locations, selecting models or props and directing the actual shoot. Mason Design will supervise and/or do the retouching and color correction of the final prints.
Proofing, Printing and Delivery
Mason Design is experienced and knowledgeable in color proofing and the reproduction process. We will be present when your project goes on press. Our responsibility is only completed when all your brochures have reached their final destination. We will manage the production and keep you informed through all phases of the project. In order to make certain that the best results are achieved, the designer will be the primary contact with outside suppliers.
C o n t a c t U s
Mason Design
112 Pine Cliff Lane
Mooresville, NC 28117
Phone/FAX: 704 663 5384
e mail: masondsn@roadrunner.com
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